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Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools

Geraldine Silva
ORCID: 0000-0003-2922-9899


ABOUT THIS CHAPTER

In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
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Keywords: Qualifica Center, lifelong learning, adult education, advertising

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Pages: 183-190

Published by: Firenze University Press

Publication year: 2020

DOI: 10.36253/978-88-5518-155-6.12

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© 2020 Author(s)
Content licence CC BY 4.0
Metadata licence CC0 1.0

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Publication year: 2020

DOI: 10.36253/978-88-5518-155-6.12

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© 2020 Author(s)
Content licence CC BY 4.0
Metadata licence CC0 1.0

References

  1. Azambuja Qualifica Centre annual internal report (2016; 2017; 2018).
  2. Chainho M.L. 2010, Funções da equipa técnico-pedagógica no processo RVCC – Representações dos diferentes actores, Universidade do Algarve & Escola Superior de Educação de Beja, Algarve.
  3. Lima F. 2012, Os processos de reconhecimento, validação e certificação de competências e o desempenho no mercado de trabalho, CEG – Instituto Superior Técnico, Lisboa.
  4. Martins J.M. 2012, Os profissionais de reconhecimento e validação de competências: Análise crítica de um processo de profissionalização, Universidade do Minho.
  5. Pina e Cunha M. Rego A., Cunha R.,Cabral-Cardoso C. 2014, Manual de comportamento organizacional e gestão (7.ª ed.), Editora Lda, Lisboa.
  6. Silva G.P. da, Ferreira M.E.M. 2017, Retrato da mudança na transição dos CNO para os CQEP – desafios da descontinuidade, «Review of Business and Legal Sciences/Revista De Ciências Empresariais E Jurídicas», 29, 035-057, <https://parc.ipp.pt/index.php/rebules/article/view/2584> (07/2020).
  7. Consulted websites
  8. Azambuja Municipality, <http://www.cm-azambuja.pt/> (07/2020).
  9. General Directorate for Education and Science Statistics, <http://www.dgeec.mec.pt/np4/sigo> (07/2020).
  10. National Agency for Qualification and Vocational Training, <www.anqep.gov.pt> (07/2020).
  11. National Institute of Statistics, <https://www.ine.pt/xportal/xmain?xpgid=ine_main&xpid=INE&xlang=pt> (07/2020).
  12. Consulted legislation
  13. Decree nº. 232/2016, issued by the Ministry of Education and Labour, Solidarity, and Social Security (27.02.2019).

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Cita come:
Silva, G.; 2020; Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools. Firenze, Firenze University Press.


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