Book chapter

Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools

Geraldine Silva
ORCID: 0000-0003-2922-9899

ABOUT THIS CHAPTER

In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
Read more

Keywords: Qualifica Center, lifelong learning, adult education, advertising

Firenze University Press Best Practice in Scholarly Publishing

Formats

PDF

Pages: 183-190

Published by: Firenze University Press

Publication year: 2020

DOI: 10.36253/978-88-5518-155-6.12

Download PDF

© 2020 Author(s)
Content licence CC BY 4.0
Metadata licence CC0 1.0

XML

Publication year: 2020

DOI: 10.36253/978-88-5518-155-6.12

Download XML

© 2020 Author(s)
Content licence CC BY 4.0
Metadata licence CC0 1.0

References

  1. Azambuja Qualifica Centre annual internal report (2016; 2017; 2018).
  2. Chainho M.L. 2010, Funções da equipa técnico-pedagógica no processo RVCC – Representações dos diferentes actores, Universidade do Algarve & Escola Superior de Educação de Beja, Algarve.
  3. Lima F. 2012, Os processos de reconhecimento, validação e certificação de competências e o desempenho no mercado de trabalho, CEG – Instituto Superior Técnico, Lisboa.
  4. Martins J.M. 2012, Os profissionais de reconhecimento e validação de competências: Análise crítica de um processo de profissionalização, Universidade do Minho.
  5. Pina e Cunha M. Rego A., Cunha R.,Cabral-Cardoso C. 2014, Manual de comportamento organizacional e gestão (7.ª ed.), Editora Lda, Lisboa.
  6. Silva G.P. da, Ferreira M.E.M. 2017, Retrato da mudança na transição dos CNO para os CQEP – desafios da descontinuidade, «Review of Business and Legal Sciences/Revista De Ciências Empresariais E Jurídicas», 29, 035-057, <https://parc.ipp.pt/index.php/rebules/article/view/2584> (07/2020).
  7. Consulted websites
  8. Azambuja Municipality, <http://www.cm-azambuja.pt/> (07/2020).
  9. General Directorate for Education and Science Statistics, <http://www.dgeec.mec.pt/np4/sigo> (07/2020).
  10. National Agency for Qualification and Vocational Training, <www.anqep.gov.pt> (07/2020).
  11. National Institute of Statistics, <https://www.ine.pt/xportal/xmain?xpgid=ine_main&xpid=INE&xlang=pt> (07/2020).
  12. Consulted legislation
  13. Decree nº. 232/2016, issued by the Ministry of Education and Labour, Solidarity, and Social Security (27.02.2019).
International and Comparative Studies in Adult and Continuing Education

This chapter is part of

International and Comparative Studies in Adult and Continuing Education

Edited by: Boffo, V.; Egetenmeyer, R.; Kröner, S.

Export citation

Selected format

Usage statistics policy
  • 26Chapter Downloads

Cita come:
Silva, G.; 2020; Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools. Firenze, Firenze University Press.

Distributori

Indici e aggregatori bibliometrici