How safe is eating chicken?

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Edited by: Romano, D.; Stefani, G.; 2006; How safe is eating chicken?. Firenze, Firenze University Press.


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How safe is eating chicken?

A study on the impact of trust and food risk communication on consumer behaviour in the European Union

Edited by:

Donato Romano
University of Florence, Italy - ORCID: 0000-0001-7120-8050

Gianluca Stefani
University of Florence, Italy - ORCID: 0000-0002-0687-9955

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DOI: 10.36253/978-88-6453-109-0 Series: Proceedings e report ISSN 2704-601X (print) - ISSN 2704-5846 (online)

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© 2006 Author(s)
Published by Firenze University Press

Content licence CC BY-NC-ND 2.0 IT
Metadata licence CC0 1.0

Consumers' trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examiConsumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.ning the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.

Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.

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Keywords: Alimentazione, Sociologia, Economia, Atti di convegno, Unione europea

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Publication year: 2006

Price: 12,50 €

Pages: 154

ISSN print: 2704-601X

ISBN: 88-8453-496-8

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Publication year: 2006

Pages: 154

ISSN online: 2704-5846

e-ISBN: 978-88-6453-109-0

DOI: 10.36253/978-88-6453-109-0

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© 2006 Author(s)
Content licence CC BY-NC-ND 2.0 IT
Metadata licence CC0 1.0

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Publication year: 2006

ISSN online: 2704-5846

e-ISBN: 978-88-5518-767-1

DOI: 10.36253/978-88-6453-109-0

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© 2006 Author(s)
Content licence CC BY-NC-ND 2.0 IT
Metadata licence CC0 1.0

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