© 2004 Author(s)
Published by Firenze University Press
This book focuses on product innovation and new product development in the fiber-textile-apparel filière. Since fashion movements shape the filière and its companies' evolution, practices of forced obsolescence and the launch of a steady stream of apparel innovations are to be considered among the major competitive levers entrepreneurs and managers must strategically master, consistently with the other main variables that contribute to build and comunicate the brand identity.
Economia, Marketing, Gestione d'impresa, Strategia d'impresa, Abbigliamento