Mastering the dynamics of apparel innovation

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Simoni, C.; 2004; Mastering the dynamics of apparel innovation. Firenze, Firenze University Press.


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Mastering the dynamics of apparel innovation

Christian Simoni
University of Florence, Italy - ORCID: 0000-0002-2649-987X

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DOI: 10.36253/88-8453-124-1 Series: Studi e saggi ISSN 2704-6478 (print) - ISSN 2704-5919 (online)

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© 2004 Author(s)
Published by Firenze University Press

Content licence CC BY-NC-ND 4.0
Metadata licence CC0 1.0

This book focuses on product innovation and new product development in the fiber-textile-apparel filière. Since fashion movements shape the filière and its companies' evolution, practices of forced obsolescence and the launch of a steady stream of apparel innovations are to be considered among the major competitive levers entrepreneurs and managers must strategically master, consistently with the other main variables that contribute to build and comunicate the brand identity.

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Keywords: Economia, Marketing, Gestione d'impresa, Strategia d'impresa, Abbigliamento

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Print

Publication year: 2004

Price: 25,00 €

Pages: 310

ISSN print: 2704-6478

ISBN: 88-8453-123-3

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PDF

Publication year: 2004

Price: 17,50 €

Pages: 330

ISSN online: 2704-5919

e-ISBN: 88-8453-124-1

DOI: 10.36253/88-8453-124-1

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Publication year: 2004

ISSN online: 2704-5919

DOI: 10.36253/88-8453-124-1

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© 2004 Author(s)
Content licence CC BY-NC-ND 4.0
Metadata licence CC0 1.0